Guys, of course they’d save the cool and useful items they have ready to go for season 2.
I mean, let’s say the briefcase is ready to go. Releasing it will cause a stir among established players, get some articles written about it, and draw previous players back to the game. Does it make sense to do it now, when Season 1 is 60% off, or when Season 2 is released and they are scrambling to get Season 1 players back for their new outing? Player retention is going to be a huge concern, and they need as many sweet lures as they can get in order to bring previous players back.