And a hotel is one thing, I can see a briefcase there because it would not be conspicuous. I even mentioned earlier the issue of not standing out. A hotel is a place where many business people gather so a briefcase would look normal.
A farm is not.
A fashion show. . . it would have to be a camera case
A hillside coastal Italian town . . . you WILL stand out.
North African bazaar you can probably get away with it.
It does not work in every situation.