I dunno why, but that image made me think of Scar from the Lion King if he had a human face.
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It’s fine if you guys want to get tribal and show your position about his hair like the rest of the internet lol. Was talking more about general perception out there. Anyway… I know his hair have changed a lot with different actors through the years so there’s really no canon. I just think in that famous First Light picture it’s a very young and hair-gelly look. It’s just gonna be interesting to see if he will be accepted as Bond.
Also, his soft-spoken voice sounds a little tacky, but hopefully it feels more real in the full game. Soft-spoken in itself doesn’t mean originality or believability, so I just hope they didn’t go for that.
He kinda looks like a less jacked version of Rob Gronkowski there (mini Gronk 
)
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Dang. Now I can’t unsee it. :DD
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Well, well, well, the Bond brand partnerships just keep on coming!
Coca-Cola & 007 First Light: Mach deinen Abend zu einem Geschmackserlebnis | Coca-Cola Deutschland
While Coca-Cola already partnered with the James Bond brand during Quantum of Solace, this marks its first move into the interactive world of video games.
The campaign positions James Bond himself as the face of the collaboration. According to the description, Bond is shown reaching for a Coca-Cola Zero Sugar Zero Caffeine during quieter moments.
Limited Gold Coke –
Beyond the in-game presence, Coca-Cola is launching a limited 007: First Light edition of Coca-Cola Zero Sugar Zero Caffeine.
The special 007 design will be available from January in:
330 ml cans (single and six-pack)
1 L, 1.25 L and 1.5 L PET bottlesExclusive In-Game Missions and Rewards
For players, the collaboration offers both playable content and real-world prizes.
Via the Coca-Cola App and Coca-Cola’s website, players can:
- unlock exclusive in-game missions in 007: First Light
- enter a prize draw featuring more than 70,000 rewards
- At this stage, it has not been specified whether these missions introduce new story content or locations, or whether they take the form of additional objectives within existing environments.
Among the physical prizes are five James Bond–themed Xbox consoles, created in cooperation with Xbox.
The promotion runs from February 1 to April 30, with over 700 prizes awarded daily.
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unlock exclusive in-game missions in 007: First Light
Oh god no
At this stage, it has not been specified whether these missions introduce new story content or locations, or whether they take the form of additional objectives within existing environments.
New challenge: Soda Slinger | Hitman Wiki | Fandom in First Light?
EDIT: Or imagine a “Coming home for Christmas” mission but it is entirely AI made. 
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Well, Bond is a patriot… 
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Good thing I have an unhealthy addiction to Coke Zero Sugar/Zero Caffeine Coke Zero and I’m gods thirstiest soldier.
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DON’T GIVE THEM IDEAS
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I’m okay with this as long as he drinks it shaken, not stirred.
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Rather than making me want to buy Coke, this actually makes me feel more comfortable to not buy into First Light.
My gut tells me that whatever is planned for this with Coke, its only going to in certain countries - and I doubt NZ would make the list anyway.
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I was not interested in 007 game, and this kind of annoucement does confirm my choice. It makes me feel sometimes nostalgic of old games…
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Life is absurd.
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Can’t wait to have exclusive missions locked behind the purchase of a real life Aston Martin Valhalla 
thank you IO
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Wasn’t Mountain Dew doing this in the 90s? I don’t think this is new. Good idea? Most assuredly not in the eyes of the gaming community, but certainly nothing novel or unique.
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Still VERY much worthy of ripping IOI another new asshole for, though.
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Hamilton has a new Resident Evil fan watch. It’s an automatic and is priced over $2000 US. Seems this product placement stuff is catching on in lots of games.