Economics of Hitman games in the modern day

That’s when the season officially starts, but with them saying a full reveal will happen “early next year” people are speculating that a reveal trailer will happen a few weeks before Jan 20. They’ll probably be at least an IOI Insider a few days-a week before then.

If a full-details Year 2 blogpost isn’t released at 00:00:01 on 1st January (in Fiji’s timezone, just west of the International Date Line) then we RITO!

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is the current game operating at a loss or is it still profitable?

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As of the most recently published results for FYE 31 March 2023, IOI haven’t made a loss in any financial year reported in the comparatives in their financial statements.

Source: am an accountant.

Better, actual source: the 2022/23 report and the 2021/22 report

EDIT - even more source sauce: turns out I’d listed out the bottom line P&L figures going back even further earlier in the thread.

EDIT EDIT - this paragraph from the FYE 2023 report predict that the company will return a loss in FYE 2024 as their focus moves away from sales of WOA and towards long-term development of other projects:

As mentioned at the end under the financial review, we are looking into the coming years where it’s about investing and producing more than driving sales. This of course can be an issue on the longer term, if we are not successful in delivering our big bets. We therefore expect a significant decrease in both revenue and profit before tax in FY24. The revenue in FY24 is expected to be somewhere between DKK 100 to 150 million. Loss before tax is expected to be DKK 10 to 50 million.

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A good sign for IOI of the continued playerbase support for Hitman WOA on IOI website:

The arrival of The Disruptor in the World of Assassination started with a bang, with our announcement trailer quickly amassing more than 10 million views on all our platforms, a huge number of streams and videos of the mission, and copious media coverage.

Since its launch, The Disruptor has brought in 150,000 daily active users to HITMAN World of Assassination, making it the most successful update since the release of HITMAN Freelancer in January 2023.

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Yeah are definitely still making a killer profit (pardon the pun). Just look at the recent post from @David_Spafford as an example.

The Disputer ET brought IOI new revenue and players to the game as well :grin:

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@Grim47 Per the Annual Report 2022/2023. To quote:

Outlook
As mentioned at the end under the financial review, we are looking into the coming years where its about investing and producing more than driving sales. This of course can be an issue on the longer term, if we are not successful in delivering our big bets. We therefore expect a significantly decrease in both revenue and prof it before tax in FY24. The revenue in FY24 is expected to be somewhere between DKK 100 to 150 million. Loss bef ore tax is expected to be DKK 10 to 50 million

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**The article tries to address how IOI is hiring and expanding, while other game developers are contracting. Basically it is in being independent and have complete control over all aspects of the focus and direction of the company, plus, also being frugal and precise in how they spend their money: **
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The article states:

"She adds that managing your finances as an independent studio is also “critical,” and says “lean” spending during the earliest phases of development can help provide a runway for success. Lallier feels those decisions, which might sound mundane on paper, have ultimately given IOI the edge. Notably, she suggests the company was only able to put that plan in place because it’s not beholden to the whims of shareholders or a parent company

“I think studios can suffer when they’re on the stock market and so on—when there are big changes happening. All of a sudden you can lose millions and billions, but we don’t have this problem,” she says.

“We have different challenges as an independent studio, because you might not have the power of a big publisher, but I think the advantage is that the constraints we have are the constraints we can control to some extent. Then we can forecast—we can see how much money we have. How much time we have based on that burn rate. Then we can find ways to still create the thing that makes sense without compromising so much because you have less external influences that you need to handle.”

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