I try to make the changes obvious on YouTube’s example:
Artists can come at Google to say how they want content with their work being handled. Their “Content ID” system tries to detect these works and apply their demands. Like being monetarized, not being available in certain countries, or being made silent in some cases.
Google cannot wait until artists come at them, Google has to get licenses of every artist existing before it can allow content to be made accessible with these works. Google is loosing it’s “provider privilege”, which means, as a plattform provider not the users are responsible for user-generated-content anymore but Google is. This leads into copyright protection measurements being more extreme. For example having a coke in your Video? That is Coca-Cola’s logo. Google has to sign a contract with them before allowing you to upload this. How Google knows you have someone’s logo and not your own in the video? Who knows.
Sure Coca Cola has nothing against that you’d think. But Imagine Their workers do a strike and upload a video of it to make it go viral. Oh it contains the Coke logo? Oh Coca Cola does not wish the logo being used in this context? Upload blocked.
Let’s Plays should be quite safe, every sane developer want’s people post them for reach of their game. Well except Nintendo. They are stupid in that regard. Anyway, this should be safe as long you don’t edit music or memes into it. Because that gets tricky. See below.
In any case even the advanced “Content ID” system has to be massively updated, which probably results into more “false-positives”. Currently, it can only detect copyrighted audio, but not video or text.
General problem with Uploadfilters
Google’s Content ID is not working flawlessly. There are falsely detected works with takedowns. You don’t hear of it because - well - you can’t as it is not online. But affected people write about it elsewhere. For now just believe me this is the case.
The directive allows Parody, Quotes and stuff. But how does a filter detect that? DIstinguish it from actual infringements? They can’t. And to make sure the plattform is not getting trouble, they rather block this content to be safe.
Outside of Google…
… Every plattform that is older than 3 years has to do the very same what is expected from Google. Which means they have to develop the same advanced filters. Which they won’t do. Because it costs much. Content ID cost 60M$ so far. Instead, they need to acquire filter software. Which surely costs thousands as well.
Soo plattforms which cannot rent them die as well.
This filter software you’d rent most likely comes from… Google. Which means you are always existing only because Google allows you to. Nice isn’t it?
I expect this is only true for sites hosted within the EU. Hitmanforum isn’t affected then. However, depending on multilateral trade agreements, this can change.
So paperwork does not get complicated. It gets outright ridiculous and far away from reality. Europe is about to destroy all European Internet content that allows users to upload stuff or write comments. Only monopolistic plattforms could exist. Which is ironic because all of them are US companies.