I don’t know much about game publishing, but I can’t imagine them having a big marketing budget without a big name publisher behind them; to me this can only be a bad thing, even if the product itself is great
Am I wrong to think this way? Do companies (that aren’t Valve) succeed at reaching an even bigger market by publishing their own games?
Because they really need to succeed at reaching an even bigger player base than already (as opposed to Call of Duty’s etc, which have such a big market to begin with that they don’t need to increase the player base with each new game to get good money)
Right now it seems their tactic is to give heavy discounts on the previous games and pray that new people get so hooked they’ll spend proper money on the final game. Also seems they’re not going with a ‘celebrity’ this time; like them or loathe them but the Sean Bean thing did generate some publicity that wouldn’t have existed for H2