Except doing that only caters to the current hitman fanbase, which is not what they want to do, and I don’t entirely blame IO. The company wants to expand their audience, and celebrity cameos give a chance to do that, and I don’t see that as a bad thing. More eyes from different parts of the gaming sphere is nothing but good. Well, almost.
As for the bonus missions, I’m getting the sense people are either not aware, or are wilfully ignorant, of Bonus Missions’ iffy reputation:
Landslide is really good (usually referenced when Bonus Missions come up), while The Icon is too small and okay at best (I appreciate the animatronics and set-building at least), while AHBOS is just boring. It’s probably my least played mission out of all of WOA. Even DGS is limited due to the functional play space you have and limited “real” NPC’s to choose from. And the less said about the special assignments the better, which, outside of The Snow Festival, weren’t all that good as they come off as repurposed ET missions (which they clearly are!).
So all this talk of doing one bonus mission ignores the reality of the situation; it’d be a massive undertaking to begin with, and might not even be that good, if history is anything to go by. Which could’ve been better spent doing other things, like, say, making the offline mode better or making ETs permanent, or even just fixing freelancers flaws. Those won’t help gain much of a new audience either, but they’ll certainly raise the games’ life potential or quality of it.
We’re in a part of the games’ lifecycle now where the game should be getting changes to fix outstanding problems, not a bonus mission that doesn’t actually help the game all that much. The smaller pieces of content they’re releasing are already having an effect on how many bugfixes we have in each patch, so imagine what’ll happen when that workload increases ten-fold to make a bonus mission, with all the AI pathing, character creation and story crafting that entails.
Also, something that just came to mind, I don’t think anyone’s outright disliking the concept of CelebrET’s either, so I’m question your claim that “more will like it”, other than to use this incident as if it’s an all-encompassing problem with all of them, which it obviously isn’t.