I said it before, and I will say it again, ET are self-contradictory in terms of its current design. It is a mode that is meant to encourage players to embrace improvisation and adaptation by throwing curveballs and unknown variables at them. And at the same time, the severely high stakes force players into a very conservative mindset.
I prefer loose improvisational style, but even I find myself constantly restarting ET and being very hesitant to actually commit. And I’m pretty sure that this is not how ETs are supposed to be played, but that’s how it is. Some people don’t even attempt ETs before watching a tutorial video that takes a big chunk of fun out of experience.
And the unfortunate thing is, ETs caused a lot of bad publicity for IO without drawing that many new players in. And to be honest, most of them aren’t even all that good, so most people that didn’t buy Hitman specifically because of the ET outrage didn’t miss much. But humans are naturally predisposed to loss aversion at any cost, and ETs in current form are mostly seen as opportunities for loss of value.