“Official communiqué from IOI to the public” is a nice way to describe what I do in general. I’m not really involved in internal communications between departments; primarily, that’s what our various producers do. I’m focused on most of the ‘heavy’ things that we share publicly like player support guides, patch notes, blog posts, studio/game announcements etc. There’s also an element of being the go-to person for co-ordinating PR activities and also talking with many platform holders about our marketing activities there (not sales or storefronts though).
About picking the ET’s, that’s not something I’ve been directly involved with until Year 2. I’m a little bit more involved now to try and make our actions better reflect the feedback we receive. Hopefully that’s been visible by things like the Goldballer, Screwdriver, Hammer/Jaeger unlocks etc being made available again. I was the driver behind getting those top of the list for what to release.
I’m not sure that we’ve ever said that all ET’s can’t be reactived. In theory, they are all available for selection in the Arcade (aside from the obvious ones you mention), but some of them are not a good experience and don’t hold up so well in their current form. For example, the Fixer or the Ex-Dictator are troublesome and can be frustrating for players.