LOVE - Robert Indiana (Born Robert Clark)
And LOVE is All You Need - Robert Indiana’s Love the World Over
Robert Indiana liked to leave little parts of himself in all of his works no matter how simple they were and with over 50 renditions of
LOVE on almost every continent it is safe to say a part of the man who became such a recluse is still felt.
This is a later version of the LOVE motif Indiana would use repeatedly and perhaps one of its most recognisable versions the Love Park iteration if you are a huge Tony Hawk fan like me where a version of the statue using the letters THPS are used. The original made out of Cor-Ten steel is on display in the Indianapolis Museum of Art at Newfields in Indiana.
Indiana’s work in both sculpture and in painting revolved extensively in incorporating type and words into it often very simple ones that had universal applicability and could be understood by everyone something that would fit in with the minimalist and Pop Art sects he would fall into. Love as a concept was something Indiana had been doing since the early Sixties albeit in a more spiritualist sense appropriating a line from his childhood as a Christian Scientist that being “God is Love” it also helped that one of his benefactors had his gallery in a former Christian Science church.
The exact LOVE sculpture as we know it today is a long story that begins when Indiana was commissioned by Larry Aldrich on behalf of the Museum of Modern Art (the one in New York) to design a Christmas card. Indiana already had a habit of drawing sketches for his postcards including the famous variant you see here, these cards were usually sent to his partner (romantic and artistic) Ellsworth Kelley who he had met when Kelley bought art supplies at a store Indiana was working at before moving in with him at a flat in Coenties Slip a part of New York that was home to a lot of Modernist artists. Though they had been falling out at the time, still Indiana used the serif font LOVE with the oblong O and had it stenciled then began taking that image and blowing it up into sculpture.
Some say the later decision to use red, blue and green is also a homage to Kelley’s works and certain print versions of the sculpture such as the 1973 USPS stamp version of the sculpture almost take on the same sort of hard-edge composition and vibrant colourisation as Kelley’s works although I take the side that says these colours were always important to Indiana’s work since he practically grew up in a Phillips’ Service Station in the care of his father until his divorce. (Phillips uses red and green, the blue comes from the wide open sky)
The bold colours also stand in contrast to other Minimalist sculptures at the time while serving to highlight the sculpture itself making it a visual keystone wherever it is. Like this one in JFK Plaza in Philly which is now basically renamed to Love park because it is so visually distinct in its own area. The beauty of minimalist approaches can best be described by the always great but new late Frank Stella “What you see is exactly what you see” and it turns alout Love is all you see.
And before you ask me, no. That story about John Lennon getting inspire to write All You Need Is Love from an exhibition on Indiana’s work is most likely apocryphal like most things the Beatles said or did.
Sadly Indiana actually hated Love the fact that he refused to copyright the sculpture gave anyone and everyone an excuse to use this work to make more money from it than what he was paid to do some of the earliest versions (flat 1000 dollar fee). He essentially moved to a remote island in Maine, bought the fanciest house there and turned it into a studio space, gallery and home where he proceeded to become a near total recluse.