It’s hard to say what IO expected, I’m sure they knew that it would be controversial. However once the dust settles and more concrete information is available, the reception might be different. I’ll personally decide weather or not I’ll buy into it the DLC when I got something more than the initial announcement.
Either way all we have to choose is what we do with the money in our wallets. It’s alright to be skeptical, however I would strongly suggest not letting emotions get the better of us as long as we don’t have a complete picture.