Exactly. IOI know exactly that gamers would have a negative reaction to the paid DLC, of course.
What you do in marketing is set low expectations.
If you set very high expectations and don’t meet them (e.g. Cyperpunk2077, No Man’s Sky) then you are open to negative criticism.
Hitman III exceeded expectations for the average consumer, hence the very high average review scores (and on Metacritic)
IOI has purposely kept the reveal of this paid DLC very vague – and they probably haven’t even started making most of the 7 Sin episodes yet.
A well run company who knows their consumers – meets and exceeds expectations, and is careful not to overstate what they will be delivered.